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Online Shopping Irish female domain
 
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Irish News
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Online Shopping Irish female domain
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Women are the main buyers online according to a new study by researchers from Dublin City University (DCU).
The online shopping survey was conducted by Dr Regina Connolly and Dr Sarah Ingle of DCU, and they found that 70 per cent of users were women aged between 30 and 50.
"It is quite unusual compared to the US and UK," said Dr Connolly. "There are more women than ever before in the workplace and more of them are technically proficient, it's not just people with a background in technology shopping online," said Dr Connolly. The most common qualifications were in business courses, which accounted for 29%, while 17% had humanities qualifications, she explained.
Other findings from the Irish online shopping survey found- 15% of Irish online shoppers buy products online at least once a week.
- 29% of Irish online shopper purchased goods or services so on a monthly basis
- 27% shopping online once every two or three months.
The most popular products bought online by Irish shoppers were - CDs and DVDs that accounted for over 27% of all sales.
- Airline tickets 24%
- groceries at 14%.
Efficiency, fulfilment and system availability were the three most important factors for Irish online consumers. Dr Connolly said Irish consumers wanted a service that was easy to access, delivered goods quickly and didn't crash.
The survey found the greatest discrepancy between the views of online vendors and shoppers was in the area of privacy, which Dr Connolly said "tends to be glossed over by vendors." She said retailers were providing adequate measures to protect privacy but need to highlight the measures more in order to reassure consumers.
Irish shoppers spend online they tend to spend considerable amounts, with- 47% spent between €50 and €149 each time they go online.
- 14% of the Irish online shoppers spent over €250 each time they shop online
- With only 21% of Irish online shoppers spending under €50 per purchase.
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